Google “The Information Utility”

Google is fast becoming a centralised source of IT services and a information bank for a global audience. below is an intriguing article on its structure, focus and potential future.

 

Google: The World’s First Information Utility?

The idea of information utilities came to naught in the 70s and 80s, but the world wide web, the Internet, mobile access, and a plethora of access devices have now made information utilities within reach. Google’s business model, IT infrastructure, and innovation strategies have created the capabilities needed for Google to become the world’s first global information utility. But, the difficulty of monetizing utility services and concerns about privacy, which could bring government regulation, might stymie Google’s growth plans.

by Rex Chen

Prof. Kenneth L. Kraemer, PhD

Prakul Sharma

University of California, Irvine

Center for Research on Information Technology and Organization (CRITO)

5251 California Ave., Ste. 250

Irvine, CA 92697

USA

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